Project Explanation:

The goal for this project was to create an ad champaign to promote the City Tech Library services that are available for both students and staff. Before starting on the project, the class met with the clients, the City Tech Librarians to discuss the details and information we’d needed.

Group Thought Process:

The main service that my group and I wanted to promote the most were the “Ask A Librarian” online service and the “New York Times” free subscription since not a lot of people are aware of these services. We came together and added each other’s ideas and discussed what would be done with each design. We decided to use the college colors to represent the college as well as the library. Our goal was to keep the same layout throughout the entire project so that it’s noticeable and easy for the students to quickly read and understand without question. We had also added the fictional librarian to represent a superhero figure since librarians are superheroes of the library by helping students gather information and help with research projects.

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