Response to Saucony Ad

1. In the advertisement, the sound is used differently than the French Supermarket advertisement because the baby in this advertisement wasn’t distracting from the purpose, whereas in the supermarket ad, the crying baby was a huge distraction.

2. This ad is different because the main focus was on the feet of mothers taking care of their children which lessened how often our eyes wondered around and focus more on what’s being said while paying attention to the movement of the feet.

3. The way that the commercial was done is effective because of the music in the background and the voice-over together with the feet movements allowed us to focus on the main point of the ad. What was also more effective is that the baby crying used as part of the ad to help with the purpose of it.