Topic: Self Esteem Campaign

This campaign is inspired by the Lung Cancer Alliance

My target audience are people who struggle with self esteem. People who have a negative state of mind when it comes to their looks, body image, or anything pertaining to themselves. My images will include people. The tone is very happy, confident, energetic. The approach is very literal as it will be portraying very high self confidence. My models will be 3 women & 3 men of all sizes expressing the confidence that matter how you look or what size you are, you are ecstatic about life. The lightening for the this campaign will be straight forward lighting to emphasize the beauty as a whole.