Health care Photography

While researching Health Care Photography, I found one that stood out the most of what I would like photoshoot to consist of. United Healthcare shows diversity in all their photographs, not only do they show different lightings to display clean, professional, and organic visuals. There shots varied from family and individuals. While observing their images, I got a sense of support and concern with their clients. Knowing that this company is a professional health care that will take care of you. While others like Coventry Health or Assuring Health that didn’t make me feel a sense of security.

Communication Problem
I feel like it is important to show support and originality in the photographs. But with Health Cares like Coventry Health or Assuring Health they are just repeating the same things and mixing random images that have no concept to tie all together. For Coventry Health it shows parents and kids smiling, which shows its family based. But it still lacks diversity and is not as strong as United Healthcare. While Assuring Health displays images of family and random visuals like a  doctor writing on something or a close up of a hand touching the screen of a phone. This doesn’t grab my attention, it doesn’t seem personal but more formal.

Image Ideas
I think something that is important is to show that the Health Care actually cares! The images should be lively, fun, and also show diversity. It should show things that don’t seem stage. For instance, by working with colors and the correct diverse models we can have that consistency and show more of what a health care really does, who is it targeting and demonstrating the importance of the clientele. The lighting should be vibrant, clean, and also show emotional happiness. In result, shooting was harder than I thought. My group had a lot of problems with the lighting and especially since our background was gray. We wanted to depict a more active and natural images. Our photographs did turn out to be fun and lively, but as repeated it was the shadows and the lighting that made it a difficulty to produce a cleaner image.