The three companies I looked up were AbbVie, Abbott, and American Addiction Centers, while focusing on their choice of photography I noticed some striking similarities. First of all, majority of the photographs had people, and some focused on environments. The photographs of people were well lit, giving the subjects a very warm and inviting look and most of the shots were either head shots or 3/4 shots. Also when the health care companies used photographs of people they used very energetic images, any image that had a multitude of people were quite engaging and looked very natural and full of life. If scenery was used, it was used in to ways, by itself or with people. The scenery would be something very peaceful to look at, being very easy on the eyes, when used with people, the people are usually in focus while the background scenery would be soft and blurred.
For a company trying to promote themselves as a health care company, certain key elements should be incorporated within each photograph. Each photograph should invoke a warm and inviting feeling, so that people would not feel, for whatever reason threatened or hostility to your company. Each image should also flow with energy and not be static or boring, to be able to catch people’s attention.
I would like my photographs to be a mix of some breathtaking scenery and some positively inviting looking photographs of individual. This blend would not only make costumer feel invited but I believe it will also leave them with a very tranquil feeling.