1. Health care photography
Looking at the websites of health care companies United Healthcare, Aetna and Northwell Health, I found that there are two trends for types of photos used. The first category is photos of health care professionals, such as doctors working (doctors with a stethoscope, doctors looking at x-rays etc) nurses, and EMS personell. The other, more widely used category is photos of regular people, the people who would be considered patients. These photos typically show people being active, out in nature, exercising, giving an idea of a healthy lifestyle. The subjects are especially older, retired couples or families. There’s also photos showing happy people in nursing homes. Typically, the lightning is bright and gives you a feeling of positivity. The photos seem to usually have natural lightning.
2. Communication Problem
With the company being called Health Care for All, the images should ideally communicate diversity – kids, families, young adults and older people, people from different backgrounds – everyone needs health care.
3. Image Ideas
With the studio setting, I think it will be important to use lights to make the photos bright and vibrant. The photos should show happy, healthy people living a healthy lifestyle. Props could be work out clothes, sports equipment (such as a football) or a healthy drink. People in the photos should look happy and full of energy. An idea could be for someone to jump in the photo.
4. Results
During the photo shoot, we focused on getting images of healthy, active people. We used props to help illustrate this, and bright lights to make a vibrant, happy, energized setting. I think we were successful in following our ideas and getting good and well lighted results.
Well stated. And your ad is very successful. The combination of Valerian’s expression and gesture with bright front light does a good job of associating health, strength, confidence and even fun with the brand.