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Hello & Welcome!

Welcome to Advanced Strategies in Illustration!

We will be spending this semester preparing to enter the world of Professional Illustration. This is an in-person class and will be a combination of lectures and studio work.

We will be meeting on campus (N-1118) and will have an online Dropbox to access course materials and upload projects.  

 

 

This course is broken into 4 course goals: 

Portfolio Pieces (Style and Niche)

Professional Skills (Briefs and Process)

Business Practices (Contracts, Billing, Mailers)

Internet Identity & Marketing (Social Media and online presence)

 

This class will be a combination of lectures, guest speakers, and studio work.  We will be drawing in class every time we meet, so DO NOT COME TO CLASS WITHOUT YOUR MATERIALS. We have 15 sessions together, and many issues to cover.

On this site, you will have access to materials presented in class, assignments, readings, and additional helpful resources.  Here you will also post your work in progress to share with your classmates.

New to OpenLab – Click here to Get Started.  Also carefully read the directions in the UPLOADING INSTRUCTIONS POST on how to post to this site and to your ePortfolio.

Happy Drawing!

 

— Professor Woolley

 

 

 

DEC 07 | Week 14

To Do Before Class:

  •  FINAL PENCIL DRAWING
  • 2-3 COLOR ROUGHS

Class 13 –

1. Attendance

2. LAB – Work on  FINAL PROJECT:

** DEC 14 | Week 15  – Illustration Bio, Final Portfolio & Presentation **

HOMEWORK :

Project 4: SELF-DIRECTED PORTFOLIO PIECE

Specs: 

11” x 14”- Full Color (can be vertical or horizontal)Art should tell a visual story that reflects your illustration aesthetic. Typography is Optional.ALL media is acceptable. 

Subjects can be: 

A Person (Historical/Contemporary/Fictional) A NarrativeAn Original Character An Animal A Political or Philosophical statement … OR? YOU TELL ME. 

 BRIEF: Create a portfolio piece that you would use to woo your dream client!

• Revisit your Week 1 assignment in which you identified who you are as an illustrator and the Art Directors and Companies you’d most like to work with.

• Create an illustration sure to capture their attention! 

 METHOD:

• Revisit the Week 1 Assignment in which you identified who you are as an illustrator and the Art Directors and Companies you’d most like to work with. Also, look at your Midterm Writing Assignment, where you researched these dream clients.

• Make a list of the KEY WORDS describing the kind of illustration this targeted group buys. (whimsical, children’s, gritty, sci-fi, horror, multicultural, etc.)

• Using those Keywords as a starting point, create a word web to help you come up with at least four original ideas for an art piece that would be attractive to your targeted clients.

• For EACH idea, create at least four thumbnails. (Total of 16 thumbnails minimum)

  • CHOOSE 2-3 images out of your 20 thumbnails from which to create TIGHT Sketches.

__________________________________________________

WHATS DUE?

12/14:

  •  FINAL ART (PRINTED and in DROPBOX)
  • PROCESS BOOK

__________________________________________________

Sara.Woolley_title.jpeg

Sara.Woolley_title_ProcessBook.pdf

NOV 30 | Week 13

To Do Before Class:

  •  THUMBNAILS PRINTED for review alongside your MIDTERM WRITING ASSIGNMENT and your KEYWORDS.
  • 2-3 TIGHT Sketches

Class 12 –

1. Attendance

2. Warm Up Drawing

3. Student Critique of WORK IN PROGRESS – SELF DIRECTED PORTFOLIO PIECE

Prepare to answer these questions during the Critique:

  • a. Why did you choose this subject?
  • b. How does it fit your future goals?

5. LAB – Work on  FINAL PROJECT:

** DEC 14 | Week 15  – Illustration Bio, Final Portfolio & Presentation **

HOMEWORK :

Project 4: SELF-DIRECTED PORTFOLIO PIECE

Specs: 

11” x 14”- Full Color (can be vertical or horizontal)Art should tell a visual story that reflects your illustration aesthetic. Typography is Optional.ALL media is acceptable. 

Subjects can be: 

A Person (Historical/Contemporary/Fictional) A NarrativeAn Original Character An Animal A Political or Philosophical statement … OR? YOU TELL ME. 

 BRIEF: Create a portfolio piece that you would use to woo your dream client!

• Revisit your Week 1 assignment in which you identified who you are as an illustrator and the Art Directors and Companies you’d most like to work with.

• Create an illustration sure to capture their attention! 

 METHOD:

• Revisit the Week 1 Assignment in which you identified who you are as an illustrator and the Art Directors and Companies you’d most like to work with. Also, look at your Midterm Writing Assignment, where you researched these dream clients.

• Make a list of the KEY WORDS describing the kind of illustration this targeted group buys. (whimsical, children’s, gritty, sci-fi, horror, multicultural, etc.)

• Using those Keywords as a starting point, create a word web to help you come up with at least four original ideas for an art piece that would be attractive to your targeted clients.

• For EACH idea, create at least four thumbnails. (Total of 16 thumbnails minimum)

  • CHOOSE 2-3 images out of your 20 thumbnails from which to create TIGHT Sketches.

__________________________________________________

WHATS DUE?

12/7:

  •  FINAL PENCIL DRAWING
  • 2-3 COLOR ROUGHS

12/14:

  •  FINAL ART (PRINTED and in DROPBOX)
  • PROCESS BOOK

__________________________________________________

Sara.Woolley_title.jpeg

Sara.Woolley_title_ProcessBook.pdf

NOV 16 | Week 12

To Do Before Class:

Project 3: COMPLETE PROJECT 3 CONCEPTUAL PORTRAIT

  1. PRINT FINAL ART for critique
  2. SUBMIT FINAL ART and PROCESS BOOK, including color roughs, to DROPBOX

FILE NAMING CONVENTION:

Sara.Woolley_DavidBowiePortrait.jpeg

Sara.Woolley_DavidBowieProcessBook.pdf

Class 11 –

(Project 3: Conceptual Portrait)

1. Attendance

2. Warm Up Drawing

3. Student Critique of Conceptual Portraits – Including Color Studies and Process work.

Prepare to answer these questions during the Critique:

  • a. Why did you choose this subject?
  • b. How does your illustration represent the spirit/personality of the subject?
  • c. What challenges did you face?

4. Introduce Project 4 – SELF DIRECTED PORTFOLIO PIECE

5. Introduce FINAL PROJECT:

** DEC 14 | Week 15  – Illustration Bio, Final Portfolio & Presentation **

HOMEWORK :

Project 4: SELF-DIRECTED PORTFOLIO PIECE

Specs: 

11” x 14”- Full Color (can be vertical or horizontal)Art should tell a visual story that reflects your illustration aesthetic. Typography is Optional.ALL media is acceptable. 

Subjects can be: 

A Person (Historical/Contemporary/Fictional) A NarrativeAn Original Character An Animal A Political or Philosophical statement … OR? YOU TELL ME. 

 BRIEF: Create a portfolio piece that you would use to woo your dream client!

• Revisit your Week 1 assignment in which you identified who you are as an illustrator and the Art Directors and Companies you’d most like to work with.

• Create an illustration sure to capture their attention! 

 METHOD:

• Revisit the Week 1 Assignment in which you identified who you are as an illustrator and the Art Directors and Companies you’d most like to work with. Also, look at your Midterm Writing Assignment, where you researched these dream clients.

• Make a list of the KEY WORDS describing the kind of illustration this targeted group buys. (whimsical, children’s, gritty, sci-fi, horror, multicultural, etc.)

• Using those Keywords as a starting point, create a word web to help you come up with at least four original ideas for an art piece that would be attractive to your targeted clients.

• For EACH idea, create at least four thumbnails. (Total of 16 thumbnails minimum)

  • CHOOSE 2-3 images out of your 20 thumbnails from which to create TIGHT Sketches.

__________________________________________________

WHATS DUE?

11/30:

  •  THUMBNAILS PRINTED for review alongside your MIDTERM WRITING ASSIGNMENT and your KEYWORDS.
  • 2-3 TIGHT Sketches

12/7:

  •  FINAL PENCIL DRAWING
  • 2-3 COLOR ROUGHS

12/14:

  •  FINAL ART (PRINTED and in DROPBOX)
  • PROCESS BOOK

__________________________________________________

Sara.Woolley_title.jpeg

Sara.Woolley_title_ProcessBook.pdf

NOV 9 | Week 11

 

To Do Before Class:

Project 3: Refine your chosen thumbnail sketches to a Fully Rendered Portrait Sketch, 2-3 References

 

Class 10- Color Theory

(Project 3: Conceptual Portrait)

1. Attendance

2. Warm Up Drawing

3. Students hang their work-in-progress, Conceptual Portrait Thumbnails, and Reference images

4. COLOR theory for Illustrators

5. COLOR STUDIES HOW TO

6. Individual Critique

Prepare to answer these questions during the Critique:

  • a. Why did you choose this subject?
  • b. How do your thumbnails represent the spirit/personality of the subject?

HOMEWORK :

DEMO FILE LINK!

Read: Working in Color

Read: Three Attributes of a Color

Read: Monochromatic Color

Read: MUDDY COLORS: Jesper Ejsing on color roughs

Read: David Gurney on COLOR WHEEL MASKING

Project 3: Conceptual Portrait 

DUE Next Class: FINAL ART for your conceptual portrait, and at least two different LIMITED PALATE color mock-ups for your conceptual portrait.

Method:

  1. GO to a paint store.  Browse the paint chips. Choose 3-5 paint chips per color concept as inspiration.  Use color theory to guide your decisions.
  2. Using Digital Media or traditional media, create 2 different Limited Palate color mock-ups for your Fully Rendered Portrait Sketch, and use reference to finalize line art.
  3. POST your FINAL DRAWING, color mock-ups, and a paint store selfie to the openlab for feedback.  Accompany the post with a few sentences answering  the following questions:
  • Why did you choose this subject?
  • How does your final art represent the spirit/personality of the subject?
  • What informed your color choices?
  • What questions do you have for your instructor or the class?
  1. PRINT FINAL ART for critique next week.
  2. SUBMIT FINAL ART and PROCESS BOOK including color roughs to DROPBOX

File naming convention:

Sara.Woolley_DavidBowiePortrait.jpeg

Sara.Woolley_DavidBowieProcessBook.pdf

________________________

FINAL ART DUE 11/16

Specs: Image Size 9”X12” Portrait, Full Color. 

FULL PROJECT LINK

INSPIRATION – REVIEW PORTRAITURE LECTURE

 

Color Studies How to

Color Studies are a necessary step in the illustration process. This allows the artist to test out different color schemes quickly.

Ideally, these should be done AFTER Value Studies.

Instructions:

  • Refine and finalize your drawing based on feedback and suggestions you have received.
    • Do not shade your drawing. Focus on drawing clean line art only.
    • Do tape off the edges of your composition.
  • Edit your drawing by using photo editing software.
    • Scan or Carefully Photograph final art.
    • Adjust Brightness and Contrast
    • Carefully Crop Art
    • Save your Artwork as a HighRez file (to continue working on)
    • Save a Copy as a LoRez file (to post to Openlab)
  • Create fill in sheets for Color Studies using one of the following methods:
    • Using a Adobe PS, copy/paste your design to create a fill in sheet.
    • Reduce the size of your artwork, using Adobe PS or Photocopier.
      • There’s no hard and fast rule, but studies should be small enough to fill in quickly.
      • About 25% of the FINAL ILLUSTRATION SIZE usually works
    • Copy and Paste the artwork so that you have 3 or more to Fill in .
    • PRINT this sheet, so you can and fill in traditionally with colored pencils or markers, OR create DIGITAL COLOR STUDIES by using Adobe PS/ or Procreate etc. to color.
  • Color each Color Study.
    • Create one Lo-Key, one Middle-Key and one High-Key Design.
    • Consider Focal Points, Image Hierarchy, and Contrast.

PRO TIP:

*Try coloring digitally in Adobe PS on a transparent layer on top of your Value Study. Try setting your layer to “COLOR”.

Examples:

Dana Moreno Final Pencil Drawing

Color Study (1 of 3)

Color Study (2 of 3)
Color Study 3 of 3

NOV 2 | Week 10

Class #9 – Project 3 (Conceptual Portrait) – 

1. Attendance

2. Warm Up Drawing

3. Students hang their work-in-progress, Conceptual Portrait Thumbnails, and Reference images

4. Class Critique

Prepare to answer these questions during the Critique: 

  • a. Why did you choose this subject?
  • b. How do your thumbnails represent the spirit/personality of the subject?

5. Guest Lecture Professor Eli Neugeboren

HOMEWORK :

Project 3: Conceptual Portrait 

DUE Next Class: Refine your chosen thumbnail sketches to a Fully Rendered Portrait Sketch, 2-3 References,

Specs: Image Size 9”X12” Portrait, Full Color. 

FULL PROJECT LINK

INSPIRATION – REVIEW PORTRAITURE LECTURE

OCT26 | WEEK 9

OCT 26th | Week 9 (New Yorker Cover DUE)

 

Class #8 – Project 2 (New Yorker Cover) – 

1. Attendance

2. Warm Up Drawing

3. Students prepare their presentation of their New Yorker Covers.

4. Class Critique of FINAL ART.

Prepare to answer these questions during the Critique: 

  • a. What Theme did you choose for the cover art?
  • b. What challenges did you face in. finalizing this piece?
  • Do you think it belongs in your portfolio? Why or Why not?

5. INTRODUCE PROJECT 3 – PORTRAITURE

 

 

 

HOMEWORK :

 

Project 3: Conceptual Portrait 

DUE Next Class: Thumbnail Sketches 

1. Select a subject. They can be a celebrity, (alive or decease); an historical figure; athlete; or someone from the news. 

2. Alternative: Self-Portrait (reveal who you are). 

3. Create a series (minimum 5) of thumbnail sketches exploring various conceptual poses focusing on an aspect of their/your personality. 

4. Once you’ve chosen a concept and pose, find reference images, create your own photographic reference for poses if necessary. 

5. Specs: Image Size 9”X12” Portrait, Full Color. 

INSPIRATION: Checkout the work and processes of Edward Kinsella

OCT12 | WEEK 7

OCT 12th | Week 7 (NewYorkerCover)

 

 Strategies in Illustration COMD3633 – Class Plan Fall 2023 October 12 

Class #6 – Project 2 (New Yorker Cover) – 

1. Attendance

2. Warm Up Drawing

3. Student Questions about last week.

4. Class Critique of Thumbnails.

Please have the Thumbnails scanned For Class Critique. 

Prepare to answer these questions during the Critique: 

  • a. What Theme did you choose for the cover art?
  • b.Why did you choose this article?
  • c.Does the Illustration you intend to create fit the market you want to reach?

5. 10 minute Break

6. Lecture/ Finding & Establishing Clients

7. Student Questions.

 

HOMEWORK :

Project 2: New Yorker Cover 

DUE Next Class: 

1. Refined pencil sketch for the New Yorker Cover. 

 2. Google Doc of Dream Clients & Written Assignment on Freelancing

Based on  MAILING LIST PROJECT as prescribed on page 102 of Inside the Business of Illustration CH5 , complete the writing assignment below. 

SHARE BOTH To this DROPBOX by the start of Week 8 class. (You can link to the Google doc from your writing assignment, and you may share this doc with another student if you choose to work as a team.)

Writing Assignment Freelancing Getting Clients Fa2023

OCT5 | WEEK 6

OCT 5th | Week 6 (Editorial Illustration) & Intro Project 2(NewYorkerCover)

 

  1. Attendance & Warm Up
  2. Meet Lara Antal!
  3. Critique of Finished Art Project 1 EDITORIAL

Please have the Art Scanned For Class Critique.  If it is not in our class dropbox by start of class, it will be considered late work.

Prepare to answer these questions during the Critique:

  • What Is the Title of the Editorial or Article?
  • Why did you choose this article?
  • Does the Illustration you intend to create fit the market you want to reach?

4. 10-minute Break

5. Intro Project 2/New Yorker Cover

6. Student Questions.

 

DUE NEXT WEEK

  1. Project 2: New Yorker Cover:  DUE Next Class: 5Thumbnails for New Yorker Cover.
  2. Answer this question: How does the theme you chose to illustrate reflect the type of work you want to do in the future?
  3. CONTINUE MAILING LIST PROJECT as prescribed on page 102 of Inside the Business of Illustration CH5 .  You may share your list with other who are interested in the same markets that you are.  You may work as a team. You SHOULD combine all the information you have gathered by researching your illustration heroes.  DUE Week 7

 

 

Article & Sketches For Project De La Cruz, T.

Article Title: “Refugee and Migrant Crisis 

Resource:  OXFAM International

Link:  https://www.oxfam.org/en/what-we-do/issues/refugee-and-migrant-crisis

Why did you choose this article?

I chose this article because it discussed the issue that has always been a heavily argued subject around the U.S., the migrant crisis. As an immigrant, I can relate to the situation of having to flee your homes in order to protect your family or in fear of losing your life. I want to discuss a subject that is current, relatable, and can use as much support as it can get.  

What is the market for your illustration? Is it intended to reach?

The market for my illustrations are immigrants, refugees, and any other person in the U.S. who are seeking information on the current crisis that is taking place all around the world. The ideal median to place my work will be in an editorial magazine that supports asylum seeking and immigration.

How does the illustration you intend to create fit the market you want to reach?

My illustrations are meant to invoke emotion through shapes, signs, and symbols that can be understood by anyone in the world while also suggesting a need for change. 

Explain your thinking process for your thumbnails.

My thinking process for my thumbnails started with a brainstorming of words related to my subject, “Immigration Crisis and Asylum Seekers”, but still required necessary research to inform myself on the subject. After reading the article of my choosing, it was clear the position I would take would require me to discuss heavy topics. Therefore, I decided to use strategies such as repetition and the rule of thirds to address my subject’s point. 

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