Prof Frances Smith | COMD2300-D036 | Fall 2023

Category: Course Activities (Page 11 of 12)

From Idea to Sketch

Great work today in lab! Today we covered the process of taking an idea to paper. That includes a creative brief and a mood board. Very happy that you are all quickly grasping the importance of a creative brief (1.0) for conceptual design. For next class, be prepared to present your creative brief using the Get/To/By framework and a mood board based on this brief. Your creative briefs can be voiced over, but your mood board must be in digital form (or printed to share). I’ve included templates for the mood boards in the Class 2 post but feel free to create your own. Mood boards should follow a 16:9 ratio to present on screen (1920 x 1080px).  Looking forward to seeing your ideas come to life.

Link to Class #2 Recap

Class # 2 information here.

Questions

If you have any questions, please reach out via email (fsmithcunytech@gmail.com) or in Office Hours Tuesdays & Fridays in P-112 from 2:00-2:30pm.

If you need help using the OpenLab, you can consult OpenLab Help or contact the OpenLab Community Team.

Class #2

TL;DR:

  • Conceptual design exercises, what does it mean for design in advertising? Project #1 breakdown, the creative brief 1.0. Record design examples using the Get/To/By framework. 
  • Develop the creative brief using the Get/To/By model.
  • Start creating a mood board based off on your creative brief.

Class Info

  • Date: Tuesday 08/29/2023

  • Meeting Info: P-112 11:30-2:00PM EST
  • Topic: Creative Brief & Mood board
  • Activities: Creative Brief for Project #1 start developing mood board to present for next class.
  • Due Dates: 08/31/2023

To-Do Before Class

  • Select a song to design for Project #1 (designing a record cover). Write down or sketch associations that come to mind when you listen to the song.
  • If you weren’t able to login to your desktop Mac visit the Welcome Center. 

Topics

  • Conceptual Design

  • Creative Brief (1.0)


  • Sample Creative Brief for a Record Cover

 

  • Mood Boards

  • Sample Mood Boards


Objectives

  • Taking an idea to the sketch phase: discovery and exploration through creative briefs and mood boards
  • Write a creative brief for Project #1
  • Start a mood board from your brief, be prepared to present for next class 08/31/2023

Resources

Templates for Mood boards: Photoshop or Keynote

*Feel free to use Illustrator or any other design program. Design for 16:9 to present (1920×1080 px). 

Assignment for Next Class

  1. Complete your creative brief using the “Get/To/By” framework
  2. Create a mood board based on your creative brief.

Welcome, Students!

Thank you all for patiently waiting for the syllabus. It can now be found on the Class 1 post or the Syllabus page. As I await my Blackboard and Cuny assigned email, please use this Openlab course site to navigate class assignments and resources.

Please take some time to explore this OpenLab course site. Use the top menu bar to explore the course information, activities, and help. Scroll through the sidebar to find additional information about the materials shared here.

Join this Course

Login to your OpenLab account to join this course. Follow these instructions if you need help joining this course.

If you’re new to the OpenLab, follow these instructions to create an account and then join the course.

Remember that your username and display name can be pseudonyms, rather than your real name. Your avatar does not need to be a picture of your face–just something that identifies you on the OpenLab.

Questions

If you have any questions, please reach out via email (fsmithcunytech@gmail.com) or in Office Hours Tuesdays & Fridays in P-112 from 2:00-2:30pm.

If you need help using the OpenLab, you can consult OpenLab Help or contact the OpenLab Community Team.

« Older posts Newer posts »