Tag: Reading Response #2

Reading Response 2 – V.L

March 22, 2022 / Vanessa Luna / 1 Comment

Warde, Beatrice. The Crystal Goblet, or Why Printing Should Be Invisible Princeton Architectural Press, 2009. Pages 39-43., Kepes, György. Language of Vision: Painting, Photography, Advertising-Design, Paul Theobald, 1949. Pages 200-221

Select a design or design object created after 1971 in which the influence of the theories considered thus far can be seen.
Begin with a brief description of the object, the designer who created it, and the historical circumstances under which it was made.
Your goal is to provide a critical examination, not an account of historical details.

“Free the air: how to hear the universe in a spider/web” was created by tomás Saraceno and began their viewing from February 11 to April 17th show at the SHED in Hudson Yards, Manhattan. The whole piece takes up a good half of the building. The structure itself is a cylinder with two floors inside for visitors to go in. The first “floor” is on the ground floor where people step inside, find a place to settle in, and can enjoy the experience from there. As for the 2nd floor, visitors are brought up to a higher level and are allowed to walk on then lay down on a web of metal rope. Visitors lay down and get to experience in full the intended meaning of the piece. Lights are turned off and audio meant to mimic spiders with nature sounds is played. The audio is able to bounce off the metal rope allowing for a more immersive experience. For years there’s been immersive art in the art world but lately, it’s been a huge trend and even considered a new art form. Having a big space dedicated to immersive art in specific is something more accessible and desirable for the public. Allowing visitors to post on social media and having themselves fully immersed with most of their senses whether it be visuals, audio, and even textures. Many companies have made it their main business such as Light House Immersive, ArtTechHouse, and Van Gogh Immersive.

Reading Response 2 JA

March 1, 2022 / Jenny / 0 Comments

When ready, create a new post in this OpenLab Course. At the top of the

post copy and paste the following:

Warde, Beatrice. The Crystal Goblet, or Why Printing Should Be Invisible

Princeton Architectural Press, 2009. Pages 39-43., Kepes, György.

Language of Vision: Painting, Photography, Advertising-Design, Paul

Theobald, 1949. Pages 200-221

Select a design or design object created after 1971 in which the influence of the theories considered thus far can be seen.
Begin with a brief description of the object, the designer who created it, and the historical circumstances under which it was made.
Your goal is to provide a critical examination, not an account of historical details.

The design I ended up choosing was Hino Moto no Keko created by a graphic design Tadanori Yokoo. Yokoo wanted to embrace the pop art aesthetic that was in Japan during the 1960s. During the 1980s, He painted in an abstracted figurative style. Both psychedelia and pastiche were something he was interested in. Both of them became his signature styles in order for him to engage a wide variety of modern visual and cultural from both around the world and in Japan. This design really catches my eyes because of the amount of elements he added to this design. The first thing that caught my attention was the cat that was in the center.

Reading Response 2 – EM

February 20, 2022 / Emmanuel Mena / 0 Comments

When ready, create a new post in this OpenLab Course. At the top of the post copy and paste the following:
Warde, Beatrice. The Crystal Goblet, or Why Printing Should Be Invisible Princeton Architectural Press, 2009. Pages 39-43., Kepes, György. Language of Vision: Painting, Photography, Advertising-Design, Paul Theobald, 1949. Pages 200-221

Select a design or design object created after 1971 in which the influence of the theories considered thus far can be seen.
Begin with a brief description of the object, the designer who created it, and the historical circumstances under which it was made.
Your goal is to provide a critical examination, not an account of historical details.

A design that I would like to talk about is the UPC bar code. This simple design we see on everything we buy or touch nowadays was designed by Norman Joseph Woodland and was first introduced in 1974. Norman was at a beach in Miami when he started to draw lines with different weights and later on realized it looked like some sort of morse code. He then took his design to pen and paper making this as simple as black and white. the line strokes would vary as well as each number at the bottom. Many designers saw this simple design yet so comprehensive that they decided to give it a try. They introduced the first products with a UPC scanning bar at the Marsh Supermarket in the small town of Troy, Ohio. Finally, at 8 a.m. on June 26, 1974, the first product was scanned successfully and the rest is history, something so simple and without much color has shaped the world we now live in. The 99% of things we purchase or use have a UPC barcode on them. This has made the mailing industry distribute our packages at an intensive rate and it has also served the food industry in the best way possible by giving them the power to be able to sell products at a fast phase. Simple black lines have transformed the world we now live in.

Reading Response 2- MD

February 19, 2022 / Matthew De Souza / 0 Comments

Select a design or design object created after 1971 in which the influence of the theories considered thus far can be seen.
Begin with a brief description of the object, the designer who created it, and the historical circumstances under which it was made.
Your goal is to provide a critical examination, not an account of historical details.

The poster I chose was a collaboration between two famous graphic designers, Thijs Biersteker and David Carson together making “Mind over Matter”. The driving ideology behind the making of the work was that when an audience keep a calm, meditative state of mind the world stays in balance, but when one person loses focus the planet spurs out of control into a collage of waste explosions, pollution clouds and floods. The poster Mind over Matter expands on this. This piece of work explores how people can overcome any obstacle and challenges by focusing on one thing at a time. The artwork has a black background that takes most of the screen except for the middle which consists of light green and blue also having two black figures standing in the middle. The main words “mind over matteR”. What’s so interesting about the typeface is how “mind” is quite literally placed over “matter”, providing a literal sense to the phrase. The “R” in “matteR” is also capitalized while the other letters are lowercase. This poster uses typography in unique manner making it more interactive.

Reading Response 2 – KR

February 19, 2022 / Kevin Romo / 0 Comments

Can visual design accomplish things that language cannot? Why?

Visual design can accomplish things that language cannot one of the biggest examples is during WW2 when the nazis used visuals against jewish people, with the many propagandas showing jewish as bad and evil people. Visual design is more powerful than words because more people tend to understand images better than words

How are signs, signifiers, and the signified employed in visual communication?

signs are very important in design we see it everyday in the streets with the signs of transportation that helps people be safer while driving their car. Also the signifiers show us in images and words how we should use an object and the signified is what it stands for. all of these go hand by hand with each other.

Reading Response 2 CCV

February 14, 2022 / Carlos CruzV / 2 Comments

Select a design or design object created after 1971 in which the influence of the theories considered thus far can be seen.
Begin with a brief description of the object, the designer who created it, and the historical circumstances under which it was made.
Your goal is to provide a critical examination, not an account of historical details.

A design I would like to talk about is a postcard created by Experimental Jetset called “De Theatercompagnie Postcard”. It was created in 2006 and has a couple of appealing aspects. This object was mostly based on a phrase said in a play. The poster says “You know I love you, I love you with all my heart”. According to the creator of the poster, two quotes from the play were taken which is why there are two posters. The idea was to make it seem like there was a dialogue being said with these posters. I believe that it’s creative because it makes the poster engaging and interesting. Apart from that, the color palette used makes the poster stand out in public. Using the colors blue and red makes the poster have contrast which doesn’t make the poster non readable. It is a type of poster that will have you looking back at it while you pass by it. There isn’t too much going on in the poster which is an aspect that many posters should have. Most of the time “less is more” which is definitely what this poster has. The size of the typeface is just the right size to be legible and readable from a distance.

Reading Response 2- JD

February 14, 2022 / Joval Davis / 1 Comment

Select a design or design object created after 1971 in which the influence of the theories considered thus far can be seen.

Begin with a brief description of the object, the designer who created it, and the historical circumstances under which it was made.

Your goal is to provide a critical examination, not an account of historical details.

The design I chose was a jazz poster made by Niklaus Troxler. The design uses 4 different colors to create a design within a design. First, there are two figures in the design, one behind the other. One is green and the other is red. Both are holding instruments. There are also strips going across the design t. A piece of each figure appears inside of the strips. The red figure appears inside the white stripes and the green figure appears in the black stripes. This creates two different images inside the strips. The designer Niklaus Troxler is a swiss designer and created this design as a poster for the Willisau Jazz Festival he also created others for this same Festival since1975. His work seems to use both text and images in very unique ways. Sometimes using letters and numbers to create images. Sometimes fusing two images of objects together to create a very odd shape. The Jazz Festival is a music event that has been held in Willisau Switzerland for five days since 1975. The event was organized by Niklaus himself until 2009. The reason for its creation was due to Niklaus’s passion for both jazz and design and a desire to combine both his passions into one.

Tag: Reading Response #2

Reading Response 2 – V.L

Reading Response 2 JA

Reading Response 2 – EM

Reading Response 2- MD

Reading Response 2 – KR

Reading Response 2 CCV

Reading Response 2- JD

Class Sessions

Links

Recent Posts

Recent Comments

Find Library Materials

Library Information

Acknowledgements

Links

The OpenLab at City Tech:A place to learn, work, and share

Support

Accessibility

Copyright

Creative Commons

The OpenLab at City Tech:A place to learn, work, and share

Support

Accessibility

Copyright

Creative Commons

Cancel reply