Assignment Reading Response 8 for April 11

Updated assignment details for this week

1. This week, please proof in EasyBib before posting.
2. You must have at least 200 words and at least 2 paragraphs
3. You must include a Screenshot of your text in Easybib with any corrections that are suggested.
4. Include your screenshot with your post
5. See “Draft your Reading Response” below for details

Overview

Our next reading will be from the media theorist Marshall McLuhan. For this reading, you have two options. Please read one of the following:

The Introduction, Chapter 1 and Chapter 7 from McLuhan’s influential 1964 book Understanding Media: The Extensions of Man.
This is a fairly straightforward text. McLuhan_UnderstandingMedia_excDownload

-or-

Selected paged from The Medium is the Massage: An Inventory of Effect, co-created by McLuhan and Quentin Fiore in 1967. This is an experimental text that relies heavily on image-text interactions. Here is a PDF: McLuhan_Fiore_Medium IsTheMassage_1967Download

Please take a look at both, to get a sense of the material, then choose one or the other to really focus on.

Consider the following:
McLuhan describes technology and media as “extensions of man.”
How do media extend human beings, or humanity in general?
What hazards might technological progress bring for individuals and society?
If “the medium is the message,” what role can artists and designers play in creating new messages?
How is the work of a designer subordinate to the media they use to create or distribute information? 

You have two options for this response.

You can write 3-4 paragraphs.

Or you can respond in a “typophotographic” manner, combining images and text.
To understand what we mean by typographic, please look at McLuhan’s work

1. Open the readings

As before, after annotating the text, create a rough draft of your response in your Research Journal. Your response should be about 200 words and checked for spelling and grammar errors. Publish your finished response on the class site, using the guidelines provided.

2. Enable Hypothesis

Login to your account and select our group (IMPORTANT!) from the dropdown to make sure your annotations and highlights will be recorded in the group.

3. Read & Annotate

Consider the questions/prompts listed above.
Start to formulate the answers to these prompts while you practice close reading with annotations.
This will be part of your grade.
Make at least 3 annotations in Hypothesis, including your questions, definitions, and ideas
Add the tags: Medium and Reading Response 8 to your annotations.

4. Draft your Reading Response

• In your Research Journal, write a draft of your 200-word response.
• You must use at least 2 paragraphs and 200 words in your response
• Use Easybib app to check for grammar and spelling errors. Use the word count tool.
• Take a screenshot of your document in Easybib and add it to your post
  screenshot on a mac: hold shift and command while you press “4”
• Use visual examples to supplement your reading response.
• Consider looking back at the Learning Graphic Design History videos
  or the Course Resources to see if there are historical examples that will help support your ideas.

5. Post your Reading Response.

At the top of the post copy and paste the following: McLuhan

Paste your reading response from Easybib

Be sure to add your final copy to your Research Journal.

Add links to your Hypothesis annotations at the bottom of your post.

Always add links and attribution for any images that you use in your post.

Adjust any formatting issues that may have occurred while pasting.

Use the Reading Response Example (in resources) as a guide.

Add the following title, category, and tags to your posts.

For help with adding Categories and Tags, see OpenLab Help.

• • TITLE: Reading Response 8 – Your Initials
  • CATEGORY: Reading Responses
  • TAG: Reading Response #8, McLuhan
  • TAG: Your Name

In addition

Outline for Final Report

Post an outline of your final report

Please be sure to add the following title, category, and tags to your posts.
For help with adding Categories and Tags, see OpenLab Help.

• • TITLE: Final Report Outline– Your Initials
  • CATEGORY: Research Paper Assignment
  • TAG: Final Report Topic
  • TAG: Your Name

Due Date

The next session Monday, April 11th, at 6pm to allow time for review.

1. Texts

• • The Introduction, Chapter 1 and Chapter 7 from McLuhan’s influential 1964 book Understanding Media: The Extensions of Man.
    This is a fairly straightforward text. McLuhan_UnderstandingMedia_excDownload
    
    or

• • Selected paged from The Medium is the Massage: An Inventory of Effect, co-created by McLuhan and Quentin Fiore in 1967. This is an experimental text that relies heavily on image-text interactions. Here is a PDF: McLuhan_Fiore_Medium IsTheMassage_1967Download

2.  Final Report Outline