Love’s Baby Soft is a company from 1969–1980 that came out in 1975 with a campaign called “Innocence is sexier than you think”. A problematic set of images and a commercial let people glimpse what was socially normal to an extent for the times. An image showcasing a young girl made to cater to the male gaze while really trying to hit all the boxes for inappropriate. From props to wardrobe, it seems impossible to overlook the genuine message from the company.
Research Paper Google Doc :
https://docs.google.com/document/d/1ZyuSGCbhjaV9RAL42Bq35vgmoV9gAoXYgzGN10rcIic/edit?usp=sharing
Are the signs are icons, indexes, or symbols?
Do you observe polysemic signs, myths, or naturalization?
Late