Macintosh 128k
The design I chose is the Macintosh 128K Home Computer, it’s the original Macintosh personal computer released in 1984. Steve Jobs, the founder of Apple Computer, Inc., hired Hartmut Esslinger to design a visual code that would produce a range of design variations. The release of this computer was a historic moment not only for Silicon Valley but for computer and design history.
Research Paper:
https://docs.google.com/document/d/1WDIp0N-GAnfq2a6H2P4_I0yOGzwCTtN-0N4tCc51E5E/edit?usp=sharing
I don’t have editorial permission and can’t make direct comments. Good article and explanation on how apple changed the world. also good commentary of conversation and how it affects design. Can you tie it directly into the readings?
examine the ways in which the creator was responding, directly or indirectly, to theories related to linguistics or semiology, avant-garde art movements, or the psychological perception of forms (ie. any of the ideas that we’ve covered).
Discuss the manner in which the design you’ve chosen embodies these theories. Provide direct references to relevant passages from our readings. Locate additional writings using library resources to substantiate your comparisons.