Reading Response 4B – MD

The Bauhaus, a school that combined the philosophies of many people to create its own iteration,-blending art and technology – with its core aim to reimagine the material world to reflect the unity of all the arts. New structural elements develop slowly, for the architectural form of art requires the cooperation of many individuals, whose work reflects the attitude of the entire community. However, the “academy” shut off the artist from the world of industry, and thus brought about his complete isolation from said community. It was taught to artists that art is a profession that can be mastered if studied. It needs to be known that schooling alone can never produce art. Art is the synthesis of techniques, many or few, to create a meaningful whole that is aesthetically, emotionally, or entertainingly pleasing for the spectator. This transition into the role that communication plays in art and design. Without communication, there is no connection between artist and audience, thus leaving a major fundamental aspect of art hollow.The finished product depends on the talent of the individual that creates it. However, the problem with this is that this quality cannot be taught or learned. It has to be up to the individual whether they wish to take the steps to mastering that quality.

To the Bauhaus, they conceived typography as both an empirical means of communication and an artistic expression. To Herbert Bayer it’s a “service art, not a fine art…” Typography is not self-expression, it is conditioned by the message it visualizes. It, along with pictures, conveys a direct form of communication from the artist to the viewer. Developed and progressing over the years, typography continues to adapt to the changing art world. The crucial role it would play is to help establish a much needed connection between artist and viewer.