Language is a tool we as people use for communication with other people. Writers use words to communicate with their readers, and designers use visual language to communicate with their audience through the use of fonts, colors, shapes, visual elements like icons- those are elements of design language. Visual design is not only just for eye appealing enjoyment but it can also be used for one to express their feelings about a topic, situation or someone else. It’s even possible to tell an entire story. People perceive things differently, there is no standard emotion or perception to any one work of art or sign because of the differences in people. The way people interpret things can be influenced by the way they were raised or the experiences they underwent. For example one person may see red as a color that expresses anger, rage, and annoyance while another may see it express sadness. Signs in visual art is essential. They can showcase an object that has a certain meaning to one group of people but can mean entirely different thing to another group of people. An example is the bird the Bald Eagle. To Americans it symbolizes the strength and freedom of America however to the ancient Greeks it had more of a spiritual meaning, an omen, a message from the Gods to them. The way the Eagle is interpreted and perceived is different among people as not everyone is born from the same background or culture. The relationship between signifier and signified can change over time and in different contexts. An example is the word ‘cool’. If used as a signifier in one context or situation, cool refers to temperature. But in another, it can be used to refer to something or someone being popular.

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