Class 23

Class Info

• Date: Tuesday, November 22, 2022
• Meeting Info: 6:00pm – 8:30pm, Room P122
• Quiz #2 – TODAY

Topic

• Continue Posters.
• Look at sketches and determine which are the best solutions.
• Translate our sketches to actual designs.

Objectives

• Learn to translate sketches to actual designs (typeface selection, use of grid, visual hierarchy).

Activities

Work on Posters

Now that we have the grid and content of your poster, it is time to design.

• You should already have this document done from last class:
  • 2-page document
  • size 11 x 14 inches
  • 3 pica margin all around
  • 8 columns / 1 pica gutter
  • 12 horizontal rows / 1 pica gutter
    • GO to LAYOUT>CREATE GUIDES>ADD the rows and gutter> OPTIONS>from margin
• Now when taking a sketch into its design, you must consider the following
  • Specs:
    • Create 2 different designs (2 layouts following the same grid)
    • Use type only 
    • TWO typefaces max. (but with extensive families ok)
    • Black and White
    • Follow the grid
    • Emphasize your visual hierarchy
      • Emphasize contrast with scale (something must be BIG, something must be small)
  • Must consider and apply what was previously covered in class: Type selection and variations, alignment, word and letter spacing, line height, expression, etc.
• Look at the sample below which shows the complete process:

To-Do After Class

Graphic Assignment

• DUE Next class:
  • Complete two different layouts in InDesign
    These will have the same grid and the same contents, but completely different layouts
  • Once completed, save your InDesign files. Take screenshot of your solutions. These screen shots must show the guides.
  • Name your files:
    Lastname_Firstname_poster1
    Lastname_Firstname_poster2
  • Place in Google Drive

Type Talk Discussion

Complete Type Talk Discussion – Art of Design Paula Scher before the next class.

Due Monday, November 28 by 11:30pm.

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