• Date: Thursday, Nov 4, 2021
  • via ZOOM

Topic

  • Project 2 Due today
    • Final File Submissions due today
    • Presentations Project 2 today
    • Using color in typography

Objectives

COLOR AND TYPOGRAPHY

  • Learn and understand the importance of color, as it relates to typography and legibility.
    • Type Hierarchy
    • Content Hierarchy
    • Intro to Grids
    • Contrast and the relationship of foreground and background

Activities

In Class presentation

To-Do After Class

  1. SCAVENGER HUNT

DUE:

  • Before class Tues, Nov 9
  • Post to OpenLab and upload PDFs to Google Drive in 15. Scavenger Hunt

One example of problematic color with typography is the foreground vs. background relationship. For example: a busy background and text placed over it, or light type on a light background.


GOAL:

Look for imagery that has obvious typographical color conflicts. Take 5 photos and add them to your existing Scavenger Hunt on OpenLab.

  • Add information that describes
    • Where you found the image
    • What the image is
    • What is the color conflict that you are experiencing?

TIPS:

  • Look for posters that have busy backgrounds — making it hard to read text
  • Look for signage that has awkward color combinations – light color type on light color BGs or dark type on dark BGs
  • Look for posters, flyers, and snipes, that have difficult to read type placed over photos
  • Your main goal is looking for imagery that has obvious typographical color conflicts.
  • DO NOT take imagery from the internet.


PHOTO TAKING TIPS:

Take your time setting up each photo – remember photography is a form of design.
Don’t just take a photo to get it over with – take your photos with thought, and focus. Enjoy the process.

  • Focus on the composition and placement of your subject matter, in your camera app
  • Use the F-stop and Exposure settings, in your camera app
  • Wide shot or up close?
  • Be aware of lighting and time of day
  • Try to take all your photos from a similar angle and vantage point
  • Use a photo retouching app, on your phones, to add a little flair to your photos – correcting exposure, highlights, shadows, etc. I like Snapseed, and Lightroom.
  • Think ahead about your PDF presentation – photographing for a project requires a little planning
    • What shape will you use to add your photos? Square? 4:3 or 16:9? They should all be the same.
    • What orientation will you use? Landscape? Portrait?
    • All your photos should be the same orientation and aspect ratio.


2. BACKGROUND SHADES
DUE:


GOAL:

Create 10 mini-type layouts on 10 shades of black, from 100% down to 10%. Using the tools of type variation that you learned in Project 1 and 2, produce your typography layouts, focusing on color conflicts as you design.


TIPS:

Use a mix of ALL the tools you learned in Project 1 and 2:

  • Font weight pairing
  • Typeface pairing
  • Type pt. size
  • Tracking
  • Leading
  • Position
  • Alignment
  • Color
  • Upper case
  • Lower case
  • Indenting

Research MOMA and gallery posters, online.

  • Research is an important process of design – it connects you to the client’s market
    and the design world
  • It can inspire, but don’t copy

We may save this for next class.

TYPE TALK

Look at the work of these 2 lettering artists:

Seb Lester
https://www.seblester.com/category/lettering
@seblester

David Carson
http://www.davidcarsondesign.com/
@davidcarson

  • Select three (3) pieces from each artist
  • Take a screenshot, or right-click and use Save As,
  • The Brief:
    • Write the name of the artist
    • Write the name of the pieces
    • Add a source (direct URL) for each of the pieces you chose
    • What do you like about each piece? One paragraph each
    • What do you like about the style of this artist? One paragraph
    • Why are the artists important to the graphic design industry? One paragraph each
  • Post it to Open Lab
    • Create a new Open Lab post: YourLastName_TypeTalk_Letteringartist.pdf
    • Give it Categories:
      • Student Post
      • Student Post Type Talk