Variations
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- Tea container with capitalized bold font to show the brand of the tea and that it contains tea sachets.
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- Museum ticket with italic font used to explain the rules of the museum and ticket rights
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- Movie ticket with condensed font to compact information
Creative lettering
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- The product is called “pore enrichment” and it is an aroma diffuser. I think the branding is clever because the o in “pore” is in the form of a drop which represents the essential oil and humidity needed for the product to workThe design itself also fits the font as the holes on the device make it seem like pores.
Color and typography
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- Incense Stick- For the packaging of the incense sticks you can’t really read text because of the background. The logo has stroke color but no fill making it hard to read since it blends with the background. The background fits with the product as it is honeycomb but it would have been better if it was put on the side so that the text could be in the middle with a white background.
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- Ube Crackers- There’s a lot on the background and the text on the front varies as well. For the background there are four separate images which are the crackers, icecream, flag and sunflower. This distracts from the font on the front although it gives a visual of the ingredients. The font itself is written in three different types with the brand being in cursive, display and sans serif.
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- Double-sided Tape- For this packaging I found that they used all primary colors and in my opinion they clash. Most of the text is at the bottom and rather than focusing on what the product is, your eye goes to what’s in the red. Everything pops so it’s hard to focus on one thing.
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