Part one five articles

  1.   Field, A. (1996, June 15). Precision marketing. Inc., 18(9), 54+. Retrieved from http://go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=cuny_nytc&v=2.1&it=r&id=GALE%7CA18397675&asid=f53c57e0c9234a1e75327174f4b5c171
  2.   Wheaton, J. (1998, May). Data detectives. Catalog Age, 15(6), 94+. Retrieved from http://go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=cuny_nytc&v=2.1&it=r&id=GALE%7CA20898772&asid=d877648e77b75b2b66a8a3537a1edf50
  3. Hochhauser, R. (1992, September). The power of integrated database marketing. Direct Marketing, 55(5), 32+. Retrieved from http://go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=cuny_nytc&v=2.1&it=r&id=GALE%7CA13617741&asid=5f756850427d83a06adaf57c648be111
  4. Hansotia, B. (1996, November). Achieving world-class database marketing with customer-focused strategies. Direct Marketing, 59(7), 58+. Retrieved from http://go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=cuny_nytc&v=2.1&it=r&id=GALE%7CA19184835&asid=6b7e6e0fc62a06ce4fd344bc611ac3e9
  5. Gessaroli, J. (1995, May). Data mining: a powerful technology for database marketing. Telemarketing, 13(11), 64+. Retrieved from http://go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=cuny_nytc&v=2.1&it=r&id=GALE%7CA17085514&asid=e142e6cdde2058ea4e539b7c7463880b

 

 

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