Here’s the article on using enthymemes to craft a great pitch.
In a nutshell, the author, Jay Heinrichs, says for a great pitch you need these things:
- unmet need
- direct fact
- origin story
- We want/need to do X because Y
- The most emotional moment
- The climax
- Biggest applause line
- The “button”
Just remember: the cat and the lingerie!