Here’s the article on using enthymemes to craft a great pitch.

In a nutshell, the author, Jay Heinrichs, says for a great pitch you need these things:

1. Proof:
   • unmet need
   • direct fact
   • origin story
2. Conclusion:
   • We want/need to do X because Y
3. Period
   • The most emotional moment
   • The climax
   • Biggest applause line
   • The “button”

Just remember: the cat and the lingerie!