Below are the breakouts we have covered for the semester that you should be using for analysis and conclusions for your projects. I should see your use within your process books.
… Read MoreCategory: Course Activities (Page 10 of 11)
In this video, I go over how you take the information from your midterm template and create a strategic pitch that has a narrative (story) tone to it versus reading off a bunch of research. (View video here on … Read More
Saw this article on Communication Arts’ website and wanted to pass it onto you all since we are covering briefs at the moment. This is centered around advertising creative briefs but the points are universal nonetheless.
https://insight.kellogg.northwestern.edu/article/seven-sins-of-the-creative-brief… Read More