Before reading the poem my attention goes straight to the highlighted sentences and the eleven words that are not. It is clear from the start without reading that the poem wants to convey a message, which is represented by the eleven words not highlighted. When I began to read the poem I began to smirk because of how relatable I found it to be. The poem talks about a night out and the struggles that occur with the transport from your location to the next. The poem implies that the subject is a woman on her night out, many women can relate because they have had some sort of experience as such. I can relate, on the weekend I go out with friends and we often dress up not particularly in favor of the weather or our feet. When I go out I always depend on some sort of taxi so that my feet don’t blister and I am much safer.

What I also realized is that this poem doesn’t have verses and the last line “That feeling that you should have taken a Lyft!”,make the audience remembers the service being offered through the poem. All of the obstacles the subject faced on a night out allows the readers to be persuaded to take Lyft on a night out. So they don’t have to experience the long walks in heels or the long wait for the train. It is relatable on purpose so that readers attention is easily captured.