Photography in society today, can potentially determine the success and serve as propaganda for a business. Having a photographer come and take photos of your plates, is a business in fact. Promotion in this day in age is essential to make money. For example , if there were no emails or commercials and posters about the IPhone X, I’m sure not as many individuals would have purchased this phone. A beautiful display and enhanced photo works in the exporters favor because what is appealing to ones eye eventually becomes appealing to their wallets as well. McDonalds is as successful as it is today because of their visuals. We see a Big Mac and fresh fries and we begin to crave it. I believe there is a science behind the lens; photos of appealing food is captivating.
When I open my own restaurant I will be taking many pictures of my plates. Taking these photos will not only motivate me to be much more creative in the long run but will also get my name and visuals of my work out to the public. I do understand that having these photos of my work will hold me to a certain expectation and I am willing to sacrifice that because social media is the future. If your plate does not match the picture you took then you will be frowned upon and you may lose business. Social media is very important and a large aspect of success.