1a) When it comes to sourcing images, designers have several options to ensure ethical practices. They can utilize original content, obtain licensed stock images, or adhere to permissions and copyright laws. Designers are encouraged to prioritize the use of original images, which can include custom illustrations, photographs, or project-specific graphics. This approach helps prevent copyright infringement and promotes a distinctive visual identity for the project. If original images are not feasible, licensed stock images from reputable platforms can be used, with designers respecting the associated licensing terms and conditions, including proper attribution if necessary. Designers should also be well-informed about copyright laws, obtaining necessary permissions, understanding usage terms, and appropriately crediting original creators. Fair use principles should be considered where applicable.
Regarding my internship experience, the company provides us with photographs taken by their personal photographer. Therefore, we do not rely on stock images. They prioritize authenticity for the non-profit’s image by featuring recognizable individuals in the posters, demonstrating the presence of genuine members and establishing the non-profit’s credibility. For our brand project, we were specifically instructed to create illustrations instead of using photographs. This approach eliminates the need for individual permission and addresses potential privacy or legal concerns. Illustrations offer a more efficient and inclusive way to represent diverse cultures and people. As for the handling of company trademarks and logos, our internship allows us permission to develop a new logo for their youth program. However, it must align with the branding of their existing logo. This aligns with the principles of trademark and brand protection, emphasizing the importance of designers safeguarding company trademarks and logos from unauthorized use or infringement. Designers should avoid designs that dilute or misrepresent the brand, while respecting the intellectual property rights associated with the company’s visual assets.
1b) Confidentiality and non-disclosure agreements are essential legal mechanisms to safeguard sensitive information. Designers are responsible for understanding the significance of maintaining client confidentiality and protecting their interests. Ethical boundaries necessitate a clear comprehension of what information should remain confidential, appropriate handling and security measures, and when client consent is required for sharing project details. Balancing confidentiality with the need for transparency, designers can explore avenues to discuss their work and share insights while respecting client confidentiality and safeguarding sensitive information. In my internship, there was no non-disclosure agreement as the objective is to establish the non-profit’s youth group identity. Engaging with the community, particularly teenagers in the nearby neighborhood, is vital to tailor the designs effectively. Gathering their input and feedback is crucial, necessitating open communication and sharing design ideas to ensure their needs and preferences are considered.
References:
- “Non Disclosure Agreement.” Scribd, www.scribd.com/document/91894008/Non-Disclosure-Agreement. Accessed 8 June 2023.
- Richard, Grefe. “A Client’s Guide to Design: How to Get the Most Out of the Process” AIGA. PDF. New York City, 2001
- Richard, Grefe. “Use of Photography” AIGA. PDF. New York City, 2001
