Culture Jam Initial Research

Creative Detournement:

“Involves appropriating familiar images from the mass media or ubiquitous political slogans, and using them in ways that subvert their original message and expose their embedded ideology.” (Bilyeu et al, 2022)

(Page, 2016)

Culture jamming:

“A grass-roots campaigning movement that attacks consumerist culture through the subversive use of its own mass-marketing tools and techniques, or through creative acts of civil disobedience.” (Chandler and Munday, 2020)

(Pirie, 2019)

Difference: The difference between Detournement and culture jamming is Detournement tries to expose the truth to people while culture jamming is trying to get people open to unethical actions of consumer traditions through media.

Idea 1: better schools, better people, better education (books being delivered instead of pizza).

From Papa Johns – better ingredients better pizza papa johns

Idea 2: Mr. incredible is starting to vape and his face becomes more and more like a skeleton.

From Mr. incredible skull meme

Idea 3: Duracell battery bunny holding the earth instead of a drum and hitting it because of the toxic environmental problems they cause, saying keep dying and dying.

From Duracell bunny saying keep going and going

References

Bilyeu, E., Ferreira, K., Peterson, L., & Weber, C. (2022). Understanding New Media Art. Portland Community College.

Daniel, Chandler, and Rod Munday. “Culture jamming.” A Dictionary of Media and Communication: Oxford University Press. Oxford Reference. Date Accessed 9 Nov. 2022 <https://www-oxfordreference-com.citytech.ezproxy.cuny.edu/view/10.1093/acref/9780198841838.001.0001/acref-9780198841838-e-604>.

Page, J. (2016, April 12). Honest logos that reflect unfortunate truths about major companies. Laughing Squid. Retrieved November 10, 2022, from https://laughingsquid.com/honest-logos-that-reflect-unfortunate-truths-about-major-companies/

Pirie, M. (2019, January 15). Coca-Cola: A symbol of capitalism. Adam Smith Institute. Retrieved November 10, 2022, from https://www.adamsmith.org/blog/coca-cola-a-symbol-of-capitalism