Both of the advertisements used CMYK color theory. Besides, they used a black background to make a contrast with the vibrant colors. Both of them also used color to illustrate the silhouette of the objects and made them overlaps. The advertisement from Apple also used the analogous color which made the video more vibrant. Both of them used repetition while Dr. No used simple repetition and movements and the Apple advertisement showed the object transferred to another object by changing the shape.
A Communication Design Portfolio
