Class 24

Class Info

• Date: Tuesday, November 21, 2023
• Meeting Info: In person, Pearl 116, 8:30 to 11:00am, followed by Professor’s office hours from 11:00am to noon in Pearl-116.

Announcement

• Refined/revised versions of Projects 01 and 02 are due on December 13 (the third to last class/2 weeks before end of semester).

Topics

• Sans Serif Type. Review on your own.
• Miscellaneous Review: Grids, Hierarchy,
• Poster Exercise (Poster 3) with Text Wrap
• Continue posters for Project 3

Objectives

• General Review
• Understanding text wrap (or runaround) and the relationship of between image, text, space and distance.

Review (on your own). Sans Serif. Transitional:

Review together. Grid (also typefaces and hierarchy):

This is a spread (i.e. facing pages). How many columns are on each page?

What is the classification of the serif typeface?

Here’s a link to the Pentagram site, showing the entire range of the new brand identity devised by Michael Bierut and his team at the global and successful design firm of Pentagram.

_______________

Activities

Activity 1. Review of grids, hierarchy, type sizes (thanks to Ellen Lupton)

Grids

Ellen Lupton, educator, writer, artist, has made a short video about grids. Watch the video and read Ellen Lupton’s captions. What is at least one line in the caption that you find helpful?

Hierarchy

Ellen Lupton, educator, writer, artist, has made a short video about hierarchy. Watch this video as well and, again, read Ellen Lupton’s captions. What is at least one line in the caption for hierarchy that you find helpful?

Type Sizes

Ellen Lupton, educator, writer, artist, has made a short video about type sizes. Watch th

Post your answers to Student Posts> Type Talk, Lastname_TT_review_112123.

Activity 2. Text Wrap

There’s a How-To at the end of all of the specifications (specs) below.

• Specs: Use the same grid as the 2 posters you have in the works—that is, use the same grid as the one you set up on November 16 for today.
• Include a shape
• For this exercise, you must use text wrap
• OK to use color.
• For TYPE CONSIDERATIONS/APPROACH, apply principles learned in previous lectures.
• Include the text, thinking all the while of hierarchy:
  • Exhibit: Annoying!
  • Main Title: what irks you.
  • Your brief copy. For sketching, it is OK to indicate the copy in your sketch as opposed to doing it digitally. Interpret using only type for now. For your text, you may need to edit or adjust well review.
  • One fact or factoid (do some research; go beyond the first Wikipedia entry you find) and its source.
  • You can begin to incorporate imagery so you can practice text wrap.
  • At the poster foot: Your Name
  • ALSO: for the TEXT WRAP EXERCISE, in order to have more text, you can use your fellow students’s texts (delete the titles and names).
• Reminder of the specs of the document you set up on November 14 and 16.
  You did the following:
  • Size 11 x 14 inches. NOTE: this is a much larger size than we’ve been using to date.
  • 3 pica margin all around
  • 8 columns / 1 pica gutter
  • 12 horizontal rows / 1 pica gutter
    • In your Parent Page: GO to LAYOUT>CREATE GUIDES>ADD the rows and gutter> Under OPTIONS/Fit Guide to>click margin

Activity 3. Poster

Work in Class

Use the headings “Annoying” and the name of your peeve or gripe and the text you wrote (some of you may want to shorten your text). A pdf of your text is in Dropbox.

Assignment (To-Do After Class)

• Continue the first 2 Posters, refining, revising, trying different approaches
• Complete layout of Poster 3 EXERCISE with text wrap.
• Package FOR YOURSELF ONLY. Upload PDFs to Dropbox.
• Again, upload your PDF to Dropbx
  • Lastname_Posters_1_2_3_112123
    • Note: Posters 1 and 2 are versions of your concepts; Poster 3 includes a text wrap.

NO CLASS ON THURSDAY, NOVEMBER 23. Break for THANKSGIVING. (The link connects to an article in Smithsonianmag.com by Claire Bugos about the troubled history of Thanksgiving.)

Print this page