Class Info

Date: Tuesday, October 18, 2022

Meeting Info: In person, Pearl 116, 8:30 to 11:00am, NORMALLY followed by Professor’s office hours from 11:00am to noon in Pearl 116.

NOTE: This class, Class 12 on October 13, will be taught by an amazing professor while I’m out of state for 2 classes. I’ll be back on October 20th.

Topic

Continue: Project 2 (expressive typeface and lettering)
NOTE This project is one grade, and it is due on Class 20

  • EXPRESSIVE WORDS: PART 1 Step 3
    EDIT your 4 words:
    Professor Giuliani will give comments and corrections on 4 words.
    • Do you need to adjust things? Consider scale, repetition, placement.
    • Make sure that you are using the words from the list 
    • Make sure that you are using a classic SANS Serif Typeface (not display, novelty or serifs)
    • No illustrations or added elements other than letters (glyphs from typeface)
    • Letters and words should not be taken out of their proportion.
      You can remove parts of the letter, and extend ascenders and descenders if necessary.
    • Black only. No color.
  • Add a frame around your artboards and then save the illustrator file and export as jpg. We did this in Class 10.

    We will place this to an InDesign File at a later date

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New Topic Project 2/ Part 2  Lettering 
Objectives

  • Understand the difference between lettering and creative typography with a typeface.
  • Understand lettering as it applies to branding, packaging, logotype designs and others areas.
  • Understand typographical experimentation.

Choose your favorite sport / favorite animal / favorite food / favorite pastime such as listening to music, watching videos, playing a sport, etc.

  • General Specs: 
    • Create a one of a kind representation (with letters) of your favorite pastime, or sport, food or holiday
    • Work area: 1980 x 1080 pixels (horizontal/rectangular)
    • Cannot use an existing typeface.
    • Sketch, research and write your ideas FIRST
    • Use pencil when sketching, but keep in mind that for the next steps experimental use of material and technique ok: paper/collage, paints, photography, etc. Technique and application is up to you. 
Note from Professor Giuliani, who devised the above sketches:
Remember that when doing quick thumbnails and first sketches,
add character to your ideas. Do not just do placement.

Assignment

Graphic Assignment

  • Please refer to the following PDF with assignment details, courtesy of Professor Giuliani.
    • This PDF includes a template that you can follow to sketch to proportionally correct size. 
    • Add your ideas (painting, drawing, photos, others)
    • Example: Vary your ideas and styles when sketching, and sketch with purpose
    • Take a picture or scan your sketches.
    • Name: Last name_lettering_sketches1_101822.jpg
    • Upload to Dropbox.
    • All this is due NEXT class .
Samples by Professor Giuliani.

Grading Note:
Project 3: Steps/ progress not done by due dates minus 15 (more than Project 01).
Upload to Dropbox in the Class 13 folder.

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