The red, black and white poster created for Julia Hoffmann caught my eye mostly because there’s a bright red popping out against a dark background. The text, even though all caps, is easy to read because it’s in sans-serif, a large font, a decent weight, and not italicized. And, while red text stands against a red background, it is still easy to read and maybe even keeps the reader focused in that one space and, while short, gets to the point. I also like how the H helps form the J, it’s cute.