I chose this poster because I initially didn’t know Piscatello was using the initials of the artist so I wanted to know why ‘H’ was curved on one side, and, I thought I saw a familiar name from a previous type talk. The large block for ‘H’ would have been a sans serif while the ‘J’ could probably be classified as novelty. A lot of the text is calligraphic (in the style of Jessica Hische) and novelty/decorative with bold sans serif mixed in. I think the calligraphic type works in catching attention, if someone was passing it, they might stop to see what all the loops and swirls are out of their peripheral vision.
![](https://openlab.citytech.cuny.edu/tondreau-comd1127-d035-f2022/files/2022/11/JH_Typography-Poster-725x1024.png)
This is a good description of this poster—especially as it perfectly shows the way the sans and specialty types complement and clarify each other.