1. Your Voice Matters: This example uses sans-serif. All the words are in the same weight, they give off the feeling of being sturdy, like the words are reliable and unwavering in its quest to tell you that you matter and they will fight for you. This typeface is appropriate to this material because it is thick and strong with no fancy curves and bends, tells you straight up that your voice matters, no room for question or doubt. The background directly behind the words is a soft dull color, warm and inviting. The colors surrounding the background are brighter, but still soft and pastel like, showing you that you are deserving of love and kindness and acceptance. A soft and warm background behind a front of strong words.
  2. ACLU: This example uses sans-serif. The letters are very bold, pushing you to stand up and be brave. The body of text is a lighter weight. The purpose probably just serves for an easier read because the big-bold-bright-red-letters clumped together to form paragraphs would be an eyesore. They’re all still sans-serif because the strength of being united isn’t fancy-show-off-swirly font but, down-at-the-core-all-of-us-are-just-human font. This typeface is appropriate to the material for the same reasons as Your Voice Matters. It’s straight and strong, a united front to provide a sense of community and safety. The background is just plain, but then the words pop out and the words are what matters. It makes it so that you can hear the assurance that they will be there for whoever needs them.
  3. TopDog|UnderDog: This example uses sans-serif. The letters in the quotations are the boldest, sounding like that deep voice who tells you how great this show is and that it was a grammy award winner. The letters citing whoever gave those quotes are smaller, insignificant, but still there enough to show you a real person gave their opinion. Corey Hawkins. Yahya Abdul-Mateen ll, and Kenny Leon are names in black, a contrast to the white letters, credit given and very visible as credit should be. Suzan-Lori Parks is a whole other story though. She is one with the title as she should be because TopDog|UnderDog belongs to her. The typeface is appropriate to this material because the material gives off boxing vibes and if you wanna be a boxer, you gotta be like the letters, bold and sturdy. The background gives off that vibe where the boxing ring is an empty gym with one light swinging over from the ceiling during late night practice accompanied by sweat and lonely determination.
  4. Rigoletto: This example uses serifs and sans-serif. The serif is big and thick, the title of the opera popping out and drawing you in. Verdi is in sans-serif, smaller and thin font while being uppercase. It’s just visible enough to give credit to the writer. The paragraph of texts is like Netflix when you click on a show and there’s the poster with the text next to it giving the summary. This entire poster has Netflix vibes, with the soft fuzziness between the picture and the text. The black background behind white text makes for an easy read and doesn’t distract the reader. Then the picture gives the reader anticipation for what’s to come in the show.