- Examples 1-2 use a sans serif while example 3 uses a serif.
- Example 2 has different weights. Topdog having a heavy weight and underdog having a lightweight is a good visual representation of who or rather what each word means.
- For example 2, rather than the typeface being inappropriate to the material, the overall poster gives the feeling of an actual boxing match rather than a broadway show. Rigoletto’s typeface is appropriate, the serif gives off a formal feeling.
- In terms of contrast, all pieces do a good job and all the text is legible.
Beth Tondreau | COMD1127—D035 | Fall 2022
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“A boxing match rather than a Broadway show” is a great description of the ad for item 2, Zoë—especially since the thought-provoking play matches two brothers who are in many ways at odds with each other.