With all the labels in the book, I see that they use black and red colors for their types. Using the white background it really helps bring the serifs out. The way the words twist and curves on the cover is a very unique design, as well as how the rest of the words and letters are not even. I can probably see it as a very goofy (but probably an effective) way to attract viewers.
KEY INFO
Professor
Beth Tondreau (Mary-Elizabeth)
Email
mtondreau@citytech.cuny.edu
Office Hours
Tuesdays and Thursdays from 11:00am to 12:00pm, Pearl-116 (after class).
Course description
A foundation course in typography with emphasis on using type in industry-related applications from print to interactive. Students will be introduced to principles of type design and terminology
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Ursula C. Schwerin Library
New York City College of Technology, C.U.N.Y
300 Jay Street, Library Building - 4th Floor
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I agree, Kahleek. The letters on a curve are unexpected. I’m not sure I’d describe the approach as “goofy,” but to rephrase a saying, goofy is in the eye of the beholder. The backgrounds—which are more of a cream than a cold white—do indeed present the type well.