The name of the brand name “Savoriz” is written in a form of Snell Roundhouse Serif where the lines are touching as it can be told by looking at the ‘S’ touching the ‘a’ and the ‘i’ touching the ‘t’ in a combined way like a script. It was made this way to say that the brand is an elegant brand of crackers but also not to take away from the name “SODA CRACKERS”. The typeface used for the name resembles the traditional Serif with the thin and thick strokes and a way I can tell is by looking at the slanted top on the “A” in the name, it is close to Garamond’s serif typeface. I believe the typeface helps emphasizes the soda crackers name making it a stronger name to catch the eye of buyers this helps more by having it all in caps it says “STRONG AND GOOD TASTY CRACKERS” to me.
KEY INFO
Professor
Beth Tondreau (Mary-Elizabeth)
Email
mtondreau@citytech.cuny.edu
Office Hours
Tuesdays and Thursdays from 11:00am to 12:00pm, Pearl-116 (after class).
Course description
A foundation course in typography with emphasis on using type in industry-related applications from print to interactive. Students will be introduced to principles of type design and terminology
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Ursula C. Schwerin Library
New York City College of Technology, C.U.N.Y
300 Jay Street, Library Building - 4th Floor
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