Type Talk Larry’s Fine Jewelry

The signage on the jewelry store looks very different from other jewelry stores, that I know of have different fonts that cater to certain people. But the font from this jewelry store makes me think this is a small business that deals with jewelry. The font does not seem to be right even though they might be one of many jewelry stores if they want people to come to their store for business they might want a font that suits them and catches people attention. The font is very bold looking and thick that has a certain shape to it. I think it’s better if they went with simplistic and thin looking font.