I don’t think the sign really conveys the image of fine jewelry. The typeface looks like it fits more to a bakery instead of a jewelry store. It should be changed for a more elegant font, such as script, for example Zapfino. A script typeface would better represent fine jewelry.
KEY INFO
Professor
Beth Tondreau (Mary-Elizabeth)
Email
mtondreau@citytech.cuny.edu
Office Hours
Tuesdays and Thursdays from 11:00am to 12:00pm, Pearl-116 (after class).
Course description
A foundation course in typography with emphasis on using type in industry-related applications from print to interactive. Students will be introduced to principles of type design and terminology
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Ursula C. Schwerin Library
New York City College of Technology, C.U.N.Y
300 Jay Street, Library Building - 4th Floor
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I agree, Renzo. It doesn’t “say” jewelry whereas something more elegant would.