This signage does not convey the image of fine jewelry because the characters look like bubble letters, and bubble letters reminds me of a childlike way of writing characters. A typeface that I would suggest is Rockwell.
KEY INFO
Professor
Beth Tondreau (Mary-Elizabeth)
Email
mtondreau@citytech.cuny.edu
Office Hours
Tuesdays and Thursdays from 11:00am to 12:00pm, Pearl-116 (after class).
Course description
A foundation course in typography with emphasis on using type in industry-related applications from print to interactive. Students will be introduced to principles of type design and terminology
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Ursula C. Schwerin Library
New York City College of Technology, C.U.N.Y
300 Jay Street, Library Building - 4th Floor
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The characters are very bubble-like—more for chunky costume accessories than for fine and elegant jewelry. I’m interested that you suggest a slab serif like Rockwell.