- Is it simple or too complex? Is the idea or message easily conveyed? First impressions?
- Simple in a good way
- Concept is conveyed clearly – good execution
- Does it grab attention? Does it compel viewers to be engaged? How original is it?
- Creative concept with innovative features
- Well thought out and designed with users in mind
- Original in some ways but had some familiarities – not entirely brand new
- Does it solve the problem outline in the brief? Is it built around what problem it can solve for the customer or only advantages it can provide?
- Does not completely answer the brief – unclear how it is cooler than LinkedIn
- Many beneficial features but seem to be intended for general population, not just grads
- Does it attract the audience intended? Does it focus on the target of people in the right way?
- Focuses more on current college students rather than graduates
- Would be useful for college students as well
- Features could’ve been more catered to grads
- Is it entertaining? How engaging is it? Is it rewatchable and shareable? Does it have an idea or concept that captivates your audience?
- Simple and easy to navigate so it does what it is supposed to do
- Efficient and educational which takes the fun out of it
- Is there a call to action? Does the creative move viewers to taking that action or attitude shift?
- Name venture ties to adventure – finishing college and finding a job feels like you are in a new journey
- Does make viewers feel like having a new perspective on job hunting
- Feel the call to put yourself out in the world
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