SLIDE 1 – CONCEPT
What’s the title/concept of your idea?
SLIDE 2 – WEBSITE
Some visuals: (sketch, drawing of a layout)
A paragraph write-up of what type of content the site includes
What are you asking users to do, what are the take actions?
SLIDE 3 – SOCIAL MEDIA CAMPAIGN
What social accounts are key to this campaign?
What is the content of the social campaign?
Provide an example mock-up of sample post.
SLIDE 4 – EVENT/EXPERIENTIAL
Experiential – What is the event that happens in the real world that goes along with this campaign? An example: think of Nike’s campaign where they have the runners run around a track and share their run times on social media.
- February 26th in class