HW – Fashion Brand – Eco brand concept pitch

Overview

SLIDE 1 – CONCEPT
Campaign concept
What’s the title/concept of your idea?

SLIDE 2 – WEBSITE
Some visuals: (sketch, drawing of a layout)
A paragraph write-up of what type of content the site includes
What are you asking users to do, what are the take actions? 

SLIDE 3 – SOCIAL MEDIA CAMPAIGN
What social accounts are key to this campaign? 
What is the content of the social campaign? 
Provide an example mock-up of sample post.

SLIDE 4 – EVENT/EXPERIENTIAL
Experiential – What is the event that happens in the real world that goes along with this campaign? An example: think of Nike’s campaign where they have the runners run around a track and share their run times on social media.

Due Date(s)

  • February 26th in class
Print this page

3 Comments

  1. JoelGonzalez1

    Ekemini, Kevin, Joel
    file:///C:/Users/jg223/Downloads/Chic.pdf

  2. Renuka

    Sustainable Fashion (Brandon, Quincy, Renuka) – https://docs.google.com/presentation/d/1K24_Z6E2PeU0k_g2-xgM0d7lqSy_dT5GzD1xfKWNEtE/edit#slide=id.p

Leave a Reply to JoelGonzalez1 Cancel reply

Your email address will not be published.