Class Info

  • Date: August 28, 2020
  • Meeting Info: 

Friday’s 12:00-3:20 pm EST

Professor: Crissy Spivey

Email: crissyspivey@gmail.com

Zoom:https://zoom.us/j/96529258190?pwd=MEpQeVRDZ2RIV2t1S3F0MzVhRkNXQT09

To-Do Before Class

Please listen for an in-class discussion: https://podcasts.apple.com/us/podcast/e62-deep-dive-on-the-2020-agency-a-list/id1350336858?i=1000473146925

Topic

An Overview: Types of Digital Agencies, Researching Trends and Why, Case Studies

Objectives

The world of advertising generally is clearly understood commercials and ads are everywhere we look. However, it’s important to look at where advertising comes from and the structure of the advertising agencies that work with brands. In this class, we will look at the business structure of advertising agencies, what they do, and look at the impact the industry has on culture.

In addition, in each class we will look at trends and news in the world of digital as it’s an important element of research when thinking of advertising campaigns. We’ll look at what is going on in the world, trends, successes and failures.

Activities

In-class group work and journaling

To-Do After Class

Reading. “3 Ways the ‘Digital Agency; Must Evolve. AdAge. Mary Ellen Dugan. June 2019.https://adage.com/article/wp-engine/death-digital-agency/2175326

Reading and Response for the following:

Reading. Despite 25 Years of Ad Growth, Diversity Remains a Challenge.” CMO by Adobe. 2019. https://cmo.adobe.com/articles/2019/6/despite-25-years-of-advertising-growth-diversity-remains-a-challenge.html#gs.dmldea

Reading.‘Long Road Ahead’: Ad Agencies are Releasing Diversity data — and Admitting their Shortcomings.” Kristina Monllos. Digiday. June 2020. 

‘Long road ahead’: Ad agencies are releasing diversity data — and admitting their shortcomings

 

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