Reading + Responses + Podcast Assignment
Please read and provide reading responses for the following:
Reading. Despite 25 Years of Ad Growth, Diversity Remains a Challenge.” CMO by Adobe. 2019. https://cmo.adobe.com/articles/2019/6/despite-25-years-of-advertising-growth-diversity-remains-a-challenge.html#gs.dmldea
Reading.‘Long Road Ahead’: Ad Agencies are Releasing Diversity data — and Admitting their Shortcomings.” Kristina Monllos. Digiday. June 2020.
Listen to the following podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yNzc1NTQucnNz/episode/QnV6enNwcm91dC0yOTczNDM5?hl=en&ved=2ahUKEwj69eS2077rAhUGd98KHUtRAccQjrkEegQICxAK&ep=6
Journal responses for last week’s class
- 9/2 midnight
On OpenLab please share
Key takeaways from articles
What do you think about transparency in business?
What do you think about inclusivity in creating content and products?
Please listen to the podcast before our class on 9/4. Nathan and Kenji, please prepare to lead the class in a conversation about the podcast at the beginning of class.
Journaling: Please answer the following questions from last week’s class:
What did you know about digital agencies before last week’s class?
As a digital agency is it more important to be innovative or up on trends?
How do you keep on top of trends? What websites or podcasts do you listen to?
What were two digital campaigns that we discussed in class that you resonated with?
Please see class syllabus.Print this page