Prof. Jenna Spevack | COMD3504_D061 | FALL 2024 | Thurs 2:30pm

Tag: Sunny Naseem

Decoding Bias: A Semiotic Analysis of Van Heusen’s 1952 Advertisement – SN

      

The 1952 Van Heusen advertisement has the tagline “The world’s smartest shirts,” an example of a midway stereotypical advertisement. The advertisement is promoting a class of men’s formal shirts. The advertisement reflects mass stereotypes that prevailed globally in earlier times. Semiotic and cultural theories from … Continue Reading “Decoding Bias: A Semiotic Analysis of Van Heusen’s 1952 Advertisement – SN”