Prof. Jenna Spevack | COMD3504_D061 | FALL 2024 | Thurs 2:30pm
In the mid-20th century, the media often utilized advertisements to convey messages, and these messages frequently relied on stereotypes that reinforced societal biases. The “Mark Your Man” ad comes from the television series Mad Men, which offers a rich opportunity for semiotic analysis. Using … Continue Reading “Mark Your Man”
The 1952 Van Heusen advertisement has the tagline “The world’s smartest shirts,” an example of a midway stereotypical advertisement. The advertisement is promoting a class of men’s formal shirts. The advertisement reflects mass stereotypes that prevailed globally in earlier times. Semiotic and cultural theories from … Continue Reading “Decoding Bias: A Semiotic Analysis of Van Heusen’s 1952 Advertisement – SN”
In the sports world, a team’s branding often becomes a cultural symbol for the city or state it represents. It can also reflect the identity of the league or even the country as a whole. Teams frequently honor the cultural and historical heritage of their … Continue Reading “Stereotypes in Sports”
Ad Link: Racism in a Chinese laundry detergent advertisement
Racial stereotypes have been around in the media for a long time. We’ve witnessed over time the implications of negative stereotypes, and how damaging it can be in shaping the perceptions of a society. We’ve also … Continue Reading “Stereotypes Across Continents”
The use of stereotypes in media intentionally reinforces societal biases by generalizing groups of people to promote their products. ‘At times, the use of stereotypes promotes harmful ideas about the group being targeted as seen in the 2011 ‘Mr.Clean’ ad. For example in 2011 the … Continue Reading “Mr. Misogyny”
In the media, stereotypes play an important role in creating societal biases. It uses stereotypes to shape how people see gender, race, and culture, either reinforcing or challenging existing views, whether negative or positive. Advertising can often influence and change anyone’s view on the roles … Continue Reading “How Van Heusen Ties made gender stereotype the norm – JB”
The Aunt Jemima brand has been a part of American culture for over a century. This brand, created in the 1880’s used the image of a Black woman in a “mammy” role which was the stereotype of African American women to be for example a … Continue Reading “Pancakes and Stereotypes”
COMD 3504
Prof. Jenna Spevack
Bold Cold Newport/1968
In my essay, Killing Me Softly, I will explore stereotyping of the Black American image in the media by Lorillard, the manufacturer of … Continue Reading “KILLING ME SOFTLY ”
This paper is about racial stereotypes being thrown into soap/body wash advertisements and how those stereotypes stem all the way from the 19th century. The advertisement I chose to analyze for this topic was Dove’s 2016 Facebook ad.
Since the … Continue Reading “The Thread of Stereotypes in Soap Advertisements”
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