Prof. Jenna Spevack | COMD3504_D061 | FALL 2024 | Thurs 2:30pm
In the mid-20th century, the media often utilized advertisements to convey messages, and these messages frequently relied on stereotypes that reinforced societal biases. The âMark Your Manâ ad comes from the television series Mad Men, which offers a rich opportunity for semiotic analysis. Using … Continue Reading “Mark Your Man”
The Aunt Jemima brand has been a part of American culture for over a century. This brand, created in the 1880âs used the image of a Black woman in a âmammyâ role which was the stereotype of African American women to be for example a … Continue Reading “Pancakes and Stereotypes”
This essay will analyze a poster for Wm. H. Westâs Minstrel Jubilee, highlighting the ways in which imagery was used to reinforce racial hierarchies and normalize racist stereotypes. By exploring the morphed blackface caricature and its contrast with a esteemed white figure, this piece examines … Continue Reading ““Distorted Reflections: The Role of Minstrel Imagery in Reinforcing Racial Stereotypes” P.G.”
This research paper is about the use of stereotypes being thrown into soap/body wash advertisements and how it can reinforce societal biases that stem all the way from the 19th century. The advertisement I chose to analyze for this topic … Continue Reading “The Thread of Stereotypes in Soap Advertisements”
Advertisement industries are used to connect the merchants to new products thatâs about to come out. But there is a time that an advertisement can be a huge hit that allows a product to fly off the shelf at different stores. This ad was one … Continue Reading “Coolest Monkey In The Jungle”
Van Heusen’s 1951 Ad, âShow her itâs a manâs worldâ
ARGHH, stereotypes. Donât you just hate it when people limit your accomplishments and abilities? This was the case for advertising during the 20th century. âShow her itâs a manâs world,â a phrase from Van Heusen’s … Continue Reading “Show him it’s NOT- NG”
Advertisements have always had a strong influence on how people view themselves, especially when it comes to beauty and health. One example is a well-known ad for Lucky Strike cigarettes that used social pressure around … Continue Reading “Reach For A Lucky: The Lucky Strike Cigarette Diet (1928)-AI”
The use of stereotypes has been used and used over time in the history of advertising media, marketing, visual communications and popular culture. The stereotype that Iâll be focusing on the ad from 1972 for Weyenberg Massagic shoes will be gender/appearance which is the image … Continue Reading “Decoding Stereotype in Advertising”
Students: This example post demonstrates the format for Essay posts and how student posts are organized using the category âEssays.â This post is displayed under Student Posts > Essays” in the site menu. Make sure your work is accessible on the site and check the … Continue Reading “A Look into the âGet Downâ – JT (Example Post)”
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