- Semiotics: the theory of signs.
- Ferdinand de Saussure: was a Swiss linguist, semiotician and philosopher. He is widely considered one of the founders of 20th-century linguistics and one of two major founders (together with Charles Sanders Peirce) of semiotics.
- Sign: A sign is anything that creates
Author: Jenna Spevack (Page 2 of 3)
Overview
“Rhetoric is the ‘technique of using the means of expression to persuade’. The hallmark of all rhetoric is that it involves at least two levels of language, the primary or denoted (non-coded) and the figurative or connoted (coded).”
Aesthetics of Photography
You will … Continue Reading “Assignment: Reading Response 3 – Visual Rhetoric”
Overview
Our next reading assignment is an introduction to semiotics. These topics directly relate to how we understand communication design from a theoretical perspective.
We will be reading Hall, Sean. This Means This, This Means That : A User’s Guide to Semiotics, Laurence King … Continue Reading “Assignment: Reading Response – Semiotics”
Overview
Our first reading consists of an introduction to the text Graphic Design Theory: Readings From the Field, Armstrong, Helen, Princeton Architectural Press, 2009. Navigate to pages 6-7 to read “Why Theory? by Ellen Lupton.”
And we will also read a page from the … Continue Reading “Assignment: Reading Response – Why Theory?”
Tasks Due from Week 1
- Complete the Student Survey
- Introduce yourself on Discussion: Introductions
- Join & Favorite this course
- Review Welcome & Introduction: Why Theory?
- Submit Your Learning Plan
- Submit Week 1 Agenda Checklist
This Week’s Topics
… Continue Reading “Week 02 Agenda”Tasks Due Today
- Complete the Student Survey
- Introduce yourself in a comment on the Introductions post
- Join & Favorite this OpenLab Course for easy access.
This Week’s Topics
- Freewriting – The Art of Noticing
- Welcome
- Introduction: Why Theory?
- Course Materials Overview
- Your Learning Plan
Respond to the questions below and define a Learning Plan based on the course learning objectives and your personal learning goals. Take a moment to review the course Grading Policy before completing your Learning Plan.
As a group, we will look at the formative theories … Continue Reading “Your Learning Plan”
License
Recent Comments