Author: Jenna Spevack (Page 2 of 3)
Research Essay Overview
Stereotypes: are widely circulated oversimplifications of people and groups; a preconceived idea of what a person is like, based on a range of different factors. These factors can involve culture, religion, race, sexual orientation, age, gender, appearance.
The … Continue Reading “Assignment: Decoding Stereotype in Advertising”
Students: This example post demonstrates the format for Essay posts and how student posts are organized using the category âEssays.â This post is displayed under Student Posts > Essays” in the site menu. Make sure your work is accessible on the site and check the … Continue Reading “Simple Driving – SJH (Example Post)”
Students: This example post demonstrates the format for Essay posts and how student posts are organized using the category âEssays.â This post is displayed under Student Posts > Essays” in the site menu. Make sure your work is accessible on the site and check the … Continue Reading “A Look into the âGet Downâ – JT (Example Post)”
- Semiotics: the theory of signs.
- Ferdinand de Saussure: was a Swiss linguist, semiotician and philosopher. He is widely considered one of the founders of 20th-century linguistics and one of two major founders (together with Charles Sanders Peirce) of semiotics.
- Sign: A sign is anything that creates
Overview
Stuart Hall was a Jamaican-born British sociologist, cultural theorist, and political activist. He looked at the power of mainstream media (advertising, TV, film, etc) to understand the representation of race, gender, class, ethnicity, and religion. We will read an excerpt from Chapter 1 “… Continue Reading “Assignment: Reading Response – Representation”
Overview
“Rhetoric is the ‘technique of using the means of expression to persuade’. The hallmark of all rhetoric is that it involves at least two levels of language, the primary or denoted (non-coded) and the figurative or connoted (coded).”
Aesthetics of Photography
You will … Continue Reading “Assignment: Reading Response 3 – Visual Rhetoric”
Overview
Our next reading assignment is an introduction to semiotics. These topics directly relate to how we understand communication design from a theoretical perspective.
We will be reading Hall, Sean. This Means This, This Means That : A Userâs Guide to Semiotics, Laurence King … Continue Reading “Assignment: Reading Response – Semiotics”
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