Jenna Spevack | COMD3504_OL08 | FALL 2021

Tag: This Means This and That

Reading Response 2 – EW

This Means This, This Means That: A User’s Guide to Semiotics

 Hall, Sean. This Means This, This Means That: A User’s Guide to Semiotics, Laurence King Publishing, 2012 (Chapters 1 & 2)

Questions/Prompts

  • How has language shaped design historically?
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Assignment: Reading Response 2

Overview

Our second reading assignment is an introduction to semiotics and models of communication. These two topics directly relate to how we understand communication design from a theoretical perspective.

…what is semiotics, and why is it important? Semiotics is defined

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