At the top of the post copy and paste the following: Paul Rand “Good Design Is Good Will” 1987 from Graphic Design Theory: Readings From the Field page 64-69 and Steven Heller “Underground Mainstream” in Design … Read More
Category: Reading Responses (Page 9 of 24)
Armstrong, Helen. Graphic Design Theory: Readings From the Field, Princeton Architectural Press, 2009. Pages 64-69.
Heller, Steven. Underground Mainstream, Design Observer, 2008.
Questions / Prompts
- Is the concept of mainstream vs. underground relevant in advertising of 1950’s / 1960’s and
Paul Rand “Good Design Is Good Will” 1987 from Graphic Design Theory: Readings From the Field page 64-69 and Steven Heller “Underground Mainstream” in Design Observer 2008.
- Is the concept of mainstream vs. underground relevant in
Armstrong, Helen. Graphic Design Theory: Readings From the Field, Princeton Architectural Press, 2009. Pages 64-69.
Heller, Steven. Underground Mainstream, Design Observer, 2008.
Questions / Prompts
- Is the concept of mainstream vs. underground relevant in advertising of 1950’s / 1960’s and
Celebrating the African-American Practitioners Absent From Way Too Many Classroom Lectures by Madeleine Morley, Eye on Design, 2018 and Typography as a Radical Act in an Industry Ever-dominated by White Men by Silas Munro, Eye on Design, 2019, Design Gets … Read More
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