You will be reading and annotating two texts: Paul Rand’s “Good Design Is Good Will” 1987 and Steven Heller’s “Underground Mainstream” 2008. In these texts, we will compare Paul Rand’s point of view as a corporate … Read More
Category: Reading Responses (Page 8 of 24)
 Is the concept of mainstream vs. underground relevant in advertising of 1950s / 1960’s and is it relevant today?
What is “culture jamming”?
Provide a visual example and description of early avant-garde culture jamming.
Provide a visual example and description … Read More
Armstrong, Helen. Graphic Design Theory: Readings From the Field, Princeton Architectural Press, 2009. Pages 64-69.
Heller, Steven. Underground Mainstream, Design Observer, 2008.
Questions / Prompts
- Is the concept of mainstream vs. underground relevant in advertising of 1950’s / 1960’s and
Paul Rand “Good Design Is Good Will” 1987 from Graphic Design Theory: Readings From the Field page 64-69 and Steven Heller “Underground Mainstream” in Design Observer 2008.
Question & Prompts
- Is the concept of mainstream vs.
Armstrong, Helen. “Introduction: Revisiting the Avant-Garde” Graphic Design Theory: Readings From the Field, Princeton Architectural Press, 2009. Pages 9-15.Â
- According to this author, what role should design play in society?
- What distinguishes the field, or fields, of design
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