Jenna Spevack | COMD3504_OL08 | FALL 2021

Category: Reading Responses (Page 20 of 24)

Reading Response 2 – EW

This Means This, This Means That: A User’s Guide to Semiotics

 Hall, Sean. This Means This, This Means That: A User’s Guide to Semiotics, Laurence King Publishing, 2012 (Chapters 1 & 2)

Questions/Prompts

  • How has language shaped design historically?
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Reading Response 2 – SW

Question & Prompt

  • How has language shaped design historically?
  • Can visual design accomplish things that language cannot? Why?
  • How are signs, signifiers, and the signified employed in visual communication? Provide examples from contemporary or historical advertising.
  • How are non-literary devices
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Reading Response updated 2 -SH

 

Our second reading assignment is an introduction to semiotics and models of communication. These two topics directly relate to how we understand communication design from a theoretical perspective.

We will be reading Hall, Sean. This Means This, This Means Read More

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