… Read More“Branding turned into belonging: belonging to a tribe, to a religion, to a family. Branding demonstrated that sense of belonging both for people that were part of the same group and also for those who did not belong.”
“The most
Category: Course Activities (Page 5 of 11)
Tasks Due Today
- Review Typography and The International Style Evolution
- Discussion: Week 7
- Research Project Outline
- Reading Response 6
- Week 7 Agenda Checklist
This Week’s Topics
… Read MoreOverview
You will be reading and annotating two texts: Paul Rand’s “Good Design Is Good Will” 1987 and Steven Heller’s “Underground Mainstream” 2008. In these texts, we will compare Paul Rand’s point of view as a … Read More
Tasks Due Today
- Research Project Meetings
- Research Project & Presentation Guidelines
- Discussion: Week 6
- Reading Response 5
- Week 6 Agenda Checklist
This Week’s Topics
- Meetings
- Grades
- Typography and The International Style Evolution
- Discussion: Week 7
- Research Project Outline
- Reading
Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas
Beatrice Warde, The Crystal Goblet, or Why Printing Should Be Invisible
In 1930, Beatrice Warde, a … Read More
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